DCD Publishing will represent the Redan Publishing group for licensing their Sparkle World and Redan Fun To Learn brands.
The Sparkle World magazine was first published in 2004 and reaches girls age 4-9, with nearly 8 million copies in total sales to date.
Redan Fun To Learn is the umbrella brand for Redan's range of pre-school magazines which includes Friends Favourites, Peppa Pig, Ben and Holly's Little Kingdom and Bag-o-Fun. More than 5.5 million Redan Fun To Learn magazines are sold every year in the U.K.
"The licensing program for Redan Fun To Learn will support and reflect the educational fun and creative values associated with the Redan Fun To Learn brand, while Sparkle World licensing will be playful entertaining, imaginative and glittery," says Michael Gottlieb, head of licensing at DCD Publishing.
"We are delighted to have DCD Publishing on board to help us establish our well-known brands in other licensed categories," says Robert Sutherland, managing director at Redan Publishing. "Both Sparkle World and Redan Fun To Learn have a heritage in the children’s magazine area, and their brand values will translate perfectly to other categories. We look forward to seeing our brands develop further."