The company already has offices in Melbourne, Australia, where it focuses on the extension of quality lifestyle brands in Australia, New Zealand and Asia. The London office will help to bring Talisman’s portfolio of premier lifestyle brands to the U.K. and Europe.
Day has 15 years experience in the licensing industry, including roles with Warner Brothers, Marvel and Ludorum.
"There could not be a better time to bring to U.K. and European retailers the opportunity to offer customers a point of difference and a reason to come into stores," says Daniel Feller, managing director of Talisman Licensing in Australia. "Exclusive retail relationships on our brands will build and build in such a challenging retail environment and Talisman U.K. will service this niche area of the market superbly.”