Cuddl Duds Long Underwear Brand Licensed for Socks

Hosiery supplier Mountain High Knitwear, has acquired the sock and slipper license for Cuddl Duds, a popular long underwear brand. The Cuddl Duds women’s sock collection will launch for fall ’09, and will feature eco-friendly and technically advanced fabrications.

Cuddl Duds’ newest innovation is “Ecosoft,” a family of products created from sustainable resources. Elements of the Cuddl Duds "Ecosoft" collection will be incorporated into the launch of socks. In addition, the brand’s ‘feel good’ tagline will be displayed on all sock and slipper packaging.

“We are thrilled to be working with Cuddl Duds, a company whose mission statement is so closely aligned with our own,” says Mountain High Knitwear CEO Gerald Birin. “The Cuddl Duds name is well-respected in the industry and well-distributed, and we look forward to creating a line of socks and slippers that match the quality, comfort, and fashion for which Cuddl Duds is known.”

Cuddl Duds is carried at JCPenney’s, Bon Ton, Macy’s, Belk, and Gottschalks, among others. Branching into socks and slippers was a logical brand extension for the company, according to Mark Sandler, senior vice president of sales and marketing.