Crayola Partners With Hamco on Baby Soft Goods

Hamco Inc., a wholly owned subsidiary of Crown Crafts Inc., has signed a license with Crayola to provide bibs and bath products under the Crayola and Crayola Beginnings brands. The company anticipates that these products will be presented to retailers

April 6, 2018

1 Min Read

May 2008.

Hamco will develop bibs, burp cloths, hooded towels, robes, wash cloths, mittens, and layette under these Crayola Beginnings and Crayola brands.

"We are pleased to sign this license and to partner with Crayola," says E. Randall Chestnut, chairman, president, and CEO, Hamco. "This license is a continuation of our efforts to offer differentiated products and to further penetrate the toddler market."

"I am excited about partnering with Hamco; a well-respected, creative, nationally known infant products company," says Kim Charles, associate licensing manager, Crayola.

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