Corbis Rebrands as "GreenLight" and signs Steve McQueen licensing deals

Corbis has announced that its  Rights Services Division is being rebranded to “GreenLight.”

GreenLight’s new visual identity, logo, website and brand embody the company’s mission to help companies and advertisers to quickly get approval for creative projects, such as innovative products and advertising, that require the use of iconic celebrities, music, film, TV or other intellectual property. Additionally, GreenLight will begin offering Talent Negotiation creating one place to handle all types of rights and clearance services.

“There is phenomenal growth in the use of music and other iconic content in both advertising and consumer products, and the launch of GreenLight underscores what we see as a huge long term trend and business opportunity,” said Gary Shenk, CEO of Corbis Holdings. “The GreenLight brand will accelerate our momentum in this market while continuing to complement our image licensing businesses.”

In addition, the company announced several licensing agreements for Steve McQueen. They include: Métisse-Motorcyles, based in the UK and home of the classic British Motorcycle, will produce a Limited Edition “Steve McQueen” Mark 3 Moto Cross Bike;  Johnson Motors will create a signature line of McQueen-branded shirts, sweaters, hats, jackets, and other apparel; a2z Racer Gear, a U.S.-based high end auto racing apparel company will create a new Le Mans inspired racing apparel line; Toys McCoy, a Japanese apparel company, will produce a broad line of McQueen motorcycle racing apparel including hats, t-shirts, jackets, helmets and footwear for the Japanese market; Triumph Motorcycles, a UK based motorcycle manufacturer with dealerships worldwide, will produce a dedicated line of McQueen apparel and accessories to all of its dealerships.

The company also represents such personas as Albert Einstein, Wright Brothers, and Maria Callas.