Chorion expanded its Americas team with the appointment of three new executives. Bob Traub returned as senior vice president of licensing; Joan Grasso was appointed vice president of toys and games licensing; and Lindsay Martinez was named vice president brand management and marketing.
Traub was previously with Marvel Entertainment and Nickelodeon and, more recently, was SVP Retail Development at BBC Worldwide.
Grasso has worked for major toy and entertainment companies such as Mattel/Fisher-Price Friends, Nickelodeon and American Greetings.
Martinez joined Chorion from HIT Entertainment, and has worked at American Greetings and United Media.
"We are thrilled to bolster our Americas team with seasoned executives whose expertise align with Chorion's short term growth initiatives and long term business goals," says Steve Cipolla, executive vice president of global licensing and sales at Chorion.