Chorion Grows Mr. Men and Little Miss

Chorion has signed Posh Paws to produce a line of collectable plush to celebrate the 40th anniversary of its brand Mr. Men and Little Miss. In addition, Chorion will launch its new character, “Little Miss Princess,” with a Little Miss Princess book published by Edgmont on March 7.

The plush collection will launch later this year, and will include beanie toys for characters such as Mr. Bump, Mr. Naughty, Mr. Tickle and Little Miss Sunshine. Large versions of Mr. Tickle and Little Miss Naughty will also be available, along with a giggling Mr. Tickle.

“We’re excited to be working with Posh Paws in Mr. Men’s 40th anniversary year,” says Bettina Koeckler, senior vice president of licensing at Chorion for Europe, the Middle East and the Americas. “Their new line will be available through all channels of distributions to fully satisfy Mr. Men fans of all ages, be they kids, teens, gifters or grown-ups. Plush is a hugely important part of the Mr. Men licensing program and this new launch will be supported by a number of promotional offers at retail.”