CBS Consumer Products is developing the next installment of its event “America’s Next Top Model live” in Toronto May 4-6, 2012. National Event Management will coordinate the production that follows the Britain’s “Next Top Model live” event that premiered in London last year.
The three-day event will include free makeovers, an open catwalk, shopping, fashion shows, beauty advice from industry experts and tips on how to break into the modeling industry.
“At its heart, the Next Top Model brand is about making fashion accessible to everyone,” says Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “Setting the franchise in a live setting is an engaging way of doing this and if the success of our London show is any indication, this is going to be hit.”