Cartoon Network Enterprises to Represent ‘Bakugan’ in Europe and Africa

Cartoon Network Enterprises and Nelvana Enterprises have entered into a relationship to support their anime property, Bakugan. Through the agreement CNE will serve as the brand’s licensing agent for the non-toy related categories across Europe and Africa.

“Bakugan” is a co-production from Nelvana Enterprises, Spin Master Ltd., Sega Toys Ltd., TMS Entertainment Ltd., Japan Vistec Inc., and Sega Corporation, with animation by Japan Vistec Inc. and TMS Entertainment Ltd. With Spin Master as master toy partner, Cartoon Network Enterprises will work to create a comprehensive consumer products program by adding a series of key categories.

The “Bakugan” television series will launch in the UK on Cartoon Network in 2008 and will subsequently roll out across the rest of the EMEA territories.

“We believe Bakugan is a perfect complement to our strong stable of brands and is a very exciting property to represent and build upon our presence in the boys consumer products market,” says Alan Fenwick, vice president of Cartoon Network Enterprises for Europe, Middle East, and Africa.