Matli Group is providing brand management and creative direction for the Capitol Studios' first licensing initiatives, following a two-year strategic rebranding effort, and is seeking new partners for Capitol Studios.
“With EMI’s repositioning to a global rights management company, our focus is on partnering the right brands with the right assets” says Bart Saunt, director of brand partnerships for EMI Music, who brokered the deal. “Collaborating with a best-in-category leader like Ultimate Ears was the perfect fit for the Capitol brand.”
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