Bright Group Launches Heartfelt Division

Art agency Bright Group has launched a specialist division focusing on greeting cards, wrap and textiles, called Heartfelt. Bright Agency becomes dedicated to publishing.

The Heartfelt Web site will use Sparkle Box software—designed and developed by Bright—which offers an image sourcing tool that aims to provide a faster and secure method of exchanging content between artists and clients.

Bright has just signed watercolor artist Alexandra Cowell and floral artist Carol Lake, who designed the apparel fabrics used in HBO's "Sex and the City."