Brand Licensing Europe has announced the Licensing Academy program for this year’s show, taking place Oct. 16-18 at London’s Olympia exhibition hall.
The 2012 Licensing Academy will feature nine free seminars, workshops and panel discussions about the latest licensing trends and opportunities, as well as two as-yet-unannounced keynote speakers.
- What’s Hot? What’s Not: Knowledge Partners Planet Retail, The NPD Group and GfK will present exclusive data and analysis about the licensing business and retail trends.
- Internet & Mobile Entertainment Brands: Creating a New Tomorrow: Find out how mobile and Internet brands are revolutionizing the industry and what new opportunities they are bringing for retailers.
- Negotiating a Strong Licensing Contract–Masterclass: John Burns from Gateley will offer advice and guidance on negotiating licensing contracts.
- Beginner’s Guide to Licensing: Taking place each morning of the show, attendees new to licensing can learn the basics and get tips on how to get the most out the show.
For the full Licensing Academy program including times and dates, visit www.brandlicensing.eu.