Additionally, Wholly Guacamole and Wholly Salsa will integrate “The Biggest Loser” messaging on guacamole packaging and salsa tubs, as well as programs on the EatWholly.com website, newsletter and social media programs.
“We are pleased to introduce Wholly Guacamole and Salsa to The Biggest Loser family of products, which are dedicated to help consumers make better choices to live a healthy lifestyle,” says Kim Niemi, senior vice president of the NBC Universal television consumer products group. “Wholly offers a strong combination of nutrition and flavor and provides healthy snack options for consumers.”
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