New NPD figures reveal that Beyblade: Metal Fusion's spinning tops have sold half a million units in Germany since September and are now the No. 1 toy on the German charts.
Beybalde: Metal Fusion is marketed by m4e and Hasbro. The animated series (from D-Rights and Nelvana Enterprises) has been on the German Nickelodeon network since Sept. 13 and is watched daily by up to 110,000 children. The 51 episodes of the current season will be repeated beginning in February 2011 by Nickelodeon and the broadcaster has a keen interest in broadcasting a new season with a further 51 episodes beginning in September 2011.
"The enthusiasm from the young fans goes far beyond even our boldest expectation," says Markus Großweischede, marketing director of Hasbro Germany. "Beyblade is a mega-topic whose world of brands we will even further expand in 2011."
A new products line with additional spinning tops and accessories will roll out to the market by fall 2011. Egmont has been publishing manga titles since October and Konami has produced games (developed by Hudson Soft) for Nintendo DS and Wii since mid-November. Next month, Panini will launch a magazine based on the property. In spring 2011, textiles and accessories by Van der Erve and a home and living collection by Belltex will follow and by mid-year a separate Beyblade shoe line by Leomil will hit the market.