Bel-Air Partners for Homewares

The Bel-Air neighborhood association has partnered with Louis Hornick for a line of home fashions that reflect the distinct beauty and lifestyle of the exclusive Los Angeles, Calif., neighborhood, in a partnership brokered by The Name Game.

The Bel-Air line will include draperies, pillows, duvets, bedspreads, bed covers, throws, as well as towels and coordinating bathrobes and slippers. 

Products will incorporate classic Bel-Air imagery, including the infamous community gates, the Bel-Air cherub logo and the art deco signage found throughout the neighborhood.

“We are thrilled to be in partnership with Louis Hornick and Company,” says Paulette M. DuBey, executive director, The Bel-Air Association. “They share our vision for this brand and have developed an exceptional line of products that truly reflects the unique history of Bel-Air.”

The Bel-Air home line will debut at the Home Fashions Market convention this September in New York City and will be sold at high-end national chains and boutique retail locations beginning in spring 2013.