BBC Worldwide has partnered with Character Options for the U.K. licensing program for “Deadly 60,” the CBBC show presented by Steve Backshall.
Products will begin to roll out for the holiday season. A “Micro Deadlies” micro-figure range, similar to the Doctor Who and HM Forces lines, will hit retail for spring.
“The scope and excitement of the animal kingdom is highlighted in a dramatic way in every ‘Deadly 60’ episode and we will replicate this excitement in our range of construction animals and wildlife environments,” says Jon Diver, managing director, Character Options. “In spring 2012 Deadly 60 will become an exciting addition to our portfolio of licensed construction figures and play sets. In the autumn we plan to expand the range with action figures, deluxe play sets and role play items.”