BBC Worldwide Digital Entertainment & Games has partnered with global digital games publisher 6waves to develop interactive Facebook games based on BBC’s brands.
The first game will be based on the U.K. auto entertainment show, “Top Gear.” “Top Gear: Speed World” will launch on Facebook this May.
"With Facebook's global platform and user reach, it's a natural fit to extend BBC's intellectual property to social games that can enrich experiences and connections for our fans and their friends," says Robert Nashak, executive vice president, BBC Worldwide Digital Entertainment & Games.
A second game, “Jane Austen’s Rouges & Romances” will follow this spring, with additional announcements expected throughout the year.
"BBC Worldwide has made tremendous strides in expanding its brands to consumers through interactive channels," says Jim Ying, senior vice president of platform, 6waves. "Social games are a successful way to connect consumers directly with brands they love. We couldn't be happier to be partnered with BBC in this step in their digital strategy."