Atari Trademark and Games Brand Sign U.K. Licensing Agency

Gaming supplier Atari has appointed U.K. licensing agent Rocket Licensing for its classic trademark and of one of its best-known games, Alone on the Dark.

Rocket is the first of a number of licensing agents to be appointed as Atari starts a licensing program for the trademark and the images and icons associated with Atari games including Pong, Asteroids, Breakout and Missile Command.

Atari has also appointed Rocket Licensing as U.K. licensor for the brand and images associated with Alone in the Dark, the survival horror game first seen in1992, and which is now on its fifth release.