April 6, 2018
7-Eleven has partnered with the feature film "Cowboys & Aliens" to launch its new Wrist Blaster cups this month to support the film's July 29 release.
"Like Slurpee drinks, 'Cowboys & Aliens' appeals to all age groups," says Jesus Delgado-Jenkins, 7-Eleven's senior vice president of merchandising, marketing and logistics. "Not only does the movie cross genres, it crosses generations of 7-Eleven customers–fans who remember the classic Westerns and younger generations who have made action-thrillers one of today's most popular genres."
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