Launching Nov. 30, the Zavvi x Pokémon collection marks the first collaboration between both brand and retailer and will bring a range of 19 items to consumers, including sweatshirts, t-shirts and hoodies featuring more than 151 original “Pokémon.”
“We are delighted to team up with Zavvi,” says Mathieu Galante, licensing director, EMEA, The Pokémon Company International. “As the home of pop culture, they are an ideal partner as we continue to expand ‘Pokémon’ fashion into the online space. This stylish and distinctive new collection further builds Pokémon’s status as a real fashion favorite with a widespread and enduring appeal.”
After launching new title “The Crown Tundra,” the second expansion for Sword & Shield and the extension of trading card game “Pokémon” Sword and “Pokémon” Shield – Vivid Voltage, The Pokémon International Company is celebrating 25 years by building on its existing capsule collections with H&M, Zara, Bershka, Uniqlo, Adidas, Original Stitch and more.
To celebrate the launch of this collection, Zavvi and The Pokémon International Company are running in-depth digital campaigns, taking over the Zavvi website, influencer gifting and dedicated photoshoots.