WildBrain CPLG Secures Never Fully Dressed Deal for Charlotte Posner

The illustrator has extended her brand to a line of collaborative clothing.

July 31, 2021

Charlotte Posner and Never Fully Dressed have teamed up for a co-branded apparel collection. The deal was brokered by WildBrain CPLG’s UK team on behalf of Charlotte Posner.

“With their use of vibrant colors and versatile styles, Never Fully Dressed is the ideal partner to kick-off our design-led licensing program for Charlotte Posner,” says Jennifer Gould, brand and retail manager, WildBrain CPLG. “The collection perfectly utilizes Charlotte’s unique artwork and has resulted in a wonderful and timeless range.”

The Never Fully Dressed x Charlotte Posner summer collection features Charlotte Posner’s hand-drawn illustrations across Never Fully Dressed’s satin style dresses, a wrap top, the Jaspre skirt and an organic T-shirt.

“The Never Fully Dressed x Charlotte Posner collaboration was born in 2020, a year where we were in some lights starved of creativity, fashion and fun,” says Lucy Aylen, founder, Never Fully Dressed. “Charlotte’s fun prints offer escapism featuring extravagant, glamorous

scenes showcased through her beautiful art. We hope our customers can live through the prints whilst feeling fabulous and fun when wearing.”

“Using my color palette and some playful details, I’ve enjoyed watching this collection come to life,” says Charlotte Posner. “It’s been fabulous!”

Launching this month, the collection will be available in stores and online at neverfullydressed.co.uk. The range will be stocked in sizes 6-24.