WHP Global, Vandale to Launch Anne Klein IntimatesWHP Global, Vandale to Launch Anne Klein Intimates
The line is expected to launch in fall 2021.
September 12, 2020
WHP Global has announced that it has signed a long-term licensing agreement with Vandale Industries to extend the Anne Klein brand into the intimates category.
Anne Klein Intimates will include a collection of bras, underwear, daywear intimates and shapewear that will encompass the brand's ethos of providing sophisticated, timeless and well-priced fashion to today's modern woman.
"Vandale is a leader in the intimate apparel industry,” says Effy Zinkin, chief operating officer, WHP Global. “We have been fortunate to partner with Vandale in the past and we have seen their ability to create strong product with great placement. Partnering with Vandale for Anne Klein intimates represents our drive and focus to grow the Anne Klein brand with the best, most influential partners in each category. As we continue to deepen the brand assortment, we view the addition of Anne Klein Intimates as yet another step towards strengthening our core women's business.”
Anne Klein Intimates is slated to launch in fall 2021. It will be carried on AnneKlein.com and in select department stores, e-commerce channels and specialty retailers throughout the U.S. and Canada.
"We are thrilled to add Anne Klein to Vandale's licensed brand portfolio,” says Kim Kalosinis, vice president, sales and merchandising, Vandale. “Anne Klein is an iconic American brand that has managed to emerge from the pandemic as strong as ever through continued investment in marketing and constant communication with its customer. With those tenants as pillars, Anne Klein intimate is able to fill a void in the market of ladies' lingerie focusing on fit, comfort styling in great Anne Klein prints and staple colors. We look forward to creating a collection that will offer high quality ladies Intimates at a desirable price point.”
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