Sponsored By

WHP Global Signs Lotto Deal with MAP Active for ASEAN

Southeast Asia is getting more of the Lotto brand in its region.

License Global

July 5, 2022

1 Min Read
A Lotto-brand cleat.
A Lotto-brand cleat.WHP Global

WHP Global, a global brand management firm, announced a partnership for the Lotto brand with PT. MAP Aktif Adiperkasa Tbk, the Sports, Kids and Leisure subsidiary of PT. Mitra Adiperkasa Tbk (MAPI), one of the ASEAN leaders in the sales and marketing of premium brands.  

Under the terms of the agreement, MAA will serve as Lotto’s regional partner across Southeast Asia to further grow the retail footprint of Lotto’s apparel, footwear and accessories business through an omnichannel approach that includes standalone stores, wholesale and e-commerce distribution. 

“Lotto already has a strong business in Malaysia through a long-term license with Prestige Sports and we are thrilled to bring a regional omnichannel retail partner like MAA into the fold,” says Stanley Silverstein, chief commercial officer, WHP Global, which owns the Lotto brand. “Working together with our anchor partner, Lotto Sport Italia, MAA will focus on growing our iconic brand in their home market of Indonesia, as well as important markets in Vietnam, Philippines, Thailand and Singapore.” 

Read more about:

WHP Global

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like