WHP Global Signs Lotto Deal with MAP Active for ASEAN

WHP Global, a global brand management firm, announced a partnership for the Lotto brand with PT. MAP Aktif Adiperkasa Tbk, the Sports, Kids and Leisure subsidiary of PT. Mitra Adiperkasa Tbk (MAPI), one of the ASEAN leaders in the sales and marketing of premium brands.  

Under the terms of the agreement, MAA will serve as Lotto’s regional partner across Southeast Asia to further grow the retail footprint of Lotto’s apparel, footwear and accessories business through an omnichannel approach that includes standalone stores, wholesale and e-commerce distribution. 

“Lotto already has a strong business in Malaysia through a long-term license with Prestige Sports and we are thrilled to bring a regional omnichannel retail partner like MAA into the fold,” says Stanley Silverstein, chief commercial officer, WHP Global, which owns the Lotto brand. “Working together with our anchor partner, Lotto Sport Italia, MAA will focus on growing our iconic brand in their home market of Indonesia, as well as important markets in Vietnam, Philippines, Thailand and Singapore.”