WHP Global has announced that SportLife Brands will design, develop and distribute a new line of men's and boys' underwear, undershirts, baselayer, thermals and boys' sleepwear for the Joseph Abboud brand.
"We look forward to partnering with SportLife as we extend the Joseph Abboud brand into an essential and rapidly growing category in the men's and boys' market," says Stanley Silverstein, chief commercial officer, WHP Global. "We are especially excited to expand the brand and deliver the hallmark Joseph Abboud comfort, quality and style to our loyal global customers."
The American men's fashion brand was founded in 1987 with product distributed by partners including Tailored Brands, Marchon Eyewear and E-Gluck Watches in the U.S. and Onward Kashiyama in Japan.
"We are delighted to partner with WHP and its senior management team in launching the Joseph Abboud underwear collection,” says Eddie Dayan, chief marketing officer, SportLife Brands. “Joseph Abboud is a globally recognized brand, known for its sophisticated, yet comfortable fashion apparel. This fills a void in our portfolio as well as in the marketplace and we look forward to building collections that resonate with the Joseph Abboud customer."
The new line will launch next spring and available at retail throughout the U.S., Canada, and select international retailers.