WHP Global Inks SportLife for Joseph Abboud Brand

Joseph Abboud is expanding in men's and boys' apparel.

License Global

April 16, 2021

1 Min Read

WHP Global has announced that SportLife Brands will design, develop and distribute a new line of men's and boys' underwear, undershirts, baselayer, thermals and boys' sleepwear for the Joseph Abboud brand.

"We look forward to partnering with SportLife as we extend the Joseph Abboud brand into an essential and rapidly growing category in the men's and boys' market," says Stanley Silverstein, chief commercial officer, WHP Global. "We are especially excited to expand the brand and deliver the hallmark Joseph Abboud comfort, quality and style to our loyal global customers."

The American men's fashion brand was founded in 1987 with product distributed by partners including Tailored Brands, Marchon Eyewear and E-Gluck Watches in the U.S. and Onward Kashiyama in Japan.

"We are delighted to partner with WHP and its senior management team in launching the Joseph Abboud underwear collection,” says Eddie Dayan, chief marketing officer, SportLife Brands. “Joseph Abboud is a globally recognized brand, known for its sophisticated, yet comfortable fashion apparel. This fills a void in our portfolio as well as in the marketplace and we look forward to building collections that resonate with the Joseph Abboud customer."

The new line will launch next spring and available at retail throughout the U.S., Canada, and select international retailers.

Read more about:

WHP Global

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like