Deal comes as part of a 30-year agreement with the Chinese digital fashion brand.

License Global

September 27, 2019

1 Min Read

WHP Global has announced a partnership with Chinese digital fashion group 7GEGE to market and distribute the Anne Klein brand in China.

The line will launch in China this fall. It will lead off in a digital first rollout. It comes as part of a 30-year agreement between WHP and 7GEGE.

“We are excited about this partnership because Anne Klein is a globally celebrated women’s fashion brand with tremendous opportunity in China,” says Louise Cao, chief executive, 7GEGE. “We intend on fully leveraging our product, marketing and digital capabilities to build a big business together with WHP.” 

The deal follows WHP’s purchase of the Anne Klein brand earlier this year.

Read more about:

WHP Global

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like