WHP Global has announced a partnership with Chinese digital fashion group 7GEGE to market and distribute the Anne Klein brand in China.
The line will launch in China this fall. It will lead off in a digital first rollout. It comes as part of a 30-year agreement between WHP and 7GEGE.
“We are excited about this partnership because Anne Klein is a globally celebrated women’s fashion brand with tremendous opportunity in China,” says Louise Cao, chief executive, 7GEGE. “We intend on fully leveraging our product, marketing and digital capabilities to build a big business together with WHP.”
The deal follows WHP’s purchase of the Anne Klein brand earlier this year.