WHP Global Announces Major Deal with 7GEGE in China for Anne Klein Brand

Deal comes as part of a 30-year agreement with the Chinese digital fashion brand.
License Global

September 27, 2019

WHP Global Announces Major Deal with 7GEGE in China for Anne Klein Brand

WHP Global has announced a partnership with Chinese digital fashion group 7GEGE to market and distribute the Anne Klein brand in China.

The line will launch in China this fall. It will lead off in a digital first rollout. It comes as part of a 30-year agreement between WHP and 7GEGE.

“We are excited about this partnership because Anne Klein is a globally celebrated women’s fashion brand with tremendous opportunity in China,” says Louise Cao, chief executive, 7GEGE. “We intend on fully leveraging our product, marketing and digital capabilities to build a big business together with WHP.” 

The deal follows WHP’s

purchase of the Anne Klein

brand earlier this year.

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