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Wes and Willy Signs Kids’ Apparel Licensing Pact with NFL

Deal was announced at the Sports Licensing & Tailgate Show in Las Vegas, Nev.

License Global

January 26, 2024

1 Min Read
Detroit Lions NFL sweatshirts, Wes and Willy
Detroit Lions NFL sweatshirtsWes and Willy

Wes and Willy, a licensed apparel company, has announced a new licensing agreement with the NFL to manufacture, distribute and market children’s apparel this year.

The new collection includes boys’ and girls’ T-shirts, sweatshirts, pajamas, swimwear, tracksuits, jackets, rompers and dresses, which will be available at all 32 NFL team websites, league stores, Fanatics.com and Wesandwilly.com.  

“We are thrilled to be a new partner in the NFL family of brands and to make our new line of children’s team apparel available amid the NFL playoffs,” say Bill Mullen, president, co-founder, Wes and Willy. “A special shout-out to our dedicated team of employees in our headquarters in Omaha, Neb., who have worked tirelessly over the years to expand our existing product categories and get us in a place to make this new partnership a reality.”

The new line comes in infant, toddler, kids’ and youth sizes and features organic cotton, recycled polyester and UPF 50 sun protection. Selected items are also available in denim and eco-enhanced Livaeco, a sustainable plant-based fabric. The new items will be on display at the Wes and Willy booth #4039 at the Sports Licensing & Tailgate Show this week in Las Vegas.

“This new partnership adds to our successful NCAA collegiate licensing business that features men, women, boys’ and girls’ apparel for more than 250 college and university teams,” says Greg Hagerman, vice president, co-founder, Wes and Willy. “We look forward to an equally amazing journey with the NFL.”

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License Global

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