has announced a new collaboration with gaming, comedy and reaction content creators, The Boys, and podcast, “Cold Ones.”
Dedicating its focus on product, brand, website and activation development for some of the world’s most prominent influencers and properties, Warren James is partnering with The Boys – consisting of Mully, JoshDub, EddieVR, JuicyFruitSnacks and Your Narrator – alongside hosts of “Cold Ones,” to bring a new limited-edition hoodie to fans of both comedic mainstays.
“We’re thrilled to have worked with Warren James on this collaborative partnership,” says Emma Barnes, co-founder and director, Click Management, the agency representing The Boys. “It’s always an incredible experience to see the power of creator collaborations in the content space, and the release of a Boys and ‘Cold Ones’ product feels like a natural evolution. Premium brands are consistently utilizing collaborations to help them reach new audiences and express creativity – think Balenciaga, ‘Fortnite,’
"We are very excited to join forces with The Boys and their merchandise partner to create a truly unique, one-of-a-kind piece that perfectly embodies our shared spirit of organized chaos,” says Cold Ones. “Designed in partnership with our friends at Cool Shirtz and brought to life by Warren James, the quality and artistry of this limited-edition hoodie is second to none, and we're proud to have it mark the occasion for this long-anticipated collaboration between our channels."
Based in Australia and the U.S., The Boys collective is known for its gaming, virtual reality and reaction videos on YouTube with new content being uploaded to the channel on a weekly basis. In partnership with Warren James, The Boys has developed a multi-million-dollar lifestyle brand spanning apparel, footwear, headwear and more. The Boys’ YouTube channel, as well as each individual member’s channel, currently have more than 30 million combined subscribers, paired with a 70-million monthly reach.
Hosted by Anything4Views and Maxmoefoe, “Cold Ones” is a talk show and podcast that includes excessive drinking and getting notable individuals to divulge information on topics they never would while sober.
Fans can find the limited-edition hoodie available exclusively online at Theboys.store.
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