WallFlower Teams for Girls’ Apparel

All-American junior's brand will extend to fashion, sportswear.

WallFlower, a wholly owed brand of Mamiye Brothers, has named Star Ride Kids as its licensing partner for girls’ apparel. The new collection of fashion apparel and sportswear will launch at select retailers for the back-to-school season.

“Here at Mamiye we are always looking for new ways to engage consumers with our assortment of exceptional brands, so we are excited to be working with Star Ride Kids to develop our WallFlower Girl business in the children's wear category," says Nathan C. Mamiye, president, WallFlower. “Licensed products are one of our biggest development categories, and we have partnerships with Carole, The Betesh Group, Xtreme Time, Eyesquared, Loungehouse and Basha to deliver our consumers the best jewelry, watches, sunglasses, lingerie, intimates and cold weather accessories.”

WallFlower is rooted in an all-American aesthetic that includes denim, tops, bottoms, skirts, dresses and outerwear, currently available at most major department and specialty stores, as well as online.

“We’re excited to partner with Mamiye Brothers and WallFlower to expand the brand to the kids market,” says Stephen Shalam, president, Star Ride Kids. “WallFlower is one of the strongest brands in the junior market today and we are confident in how well it will be received in kids.”