Virgin Hotel Features Gap

Retailer to deliver fashions directly to hotel guests.

Gap has teamed up with Virgin Hotels, founded by entrepreneur Richard Branson, to give guests access to the latest Gap fashions from their hotel room.

Leveraging Gap’s Reserve in Store technology, guests of Virgin Hotels Chicago can shop on Gap.com to reserve the styles they want and within a few hours try on and purchase the items they reserved in their hotel room.

“Gap is always exploring new ways to respond to the many ways people shop, whether online, in store or on the go. We’re excited to partner with Virgin Hotels to bring the latest Gap styles and essentials directly to travelers’ hotel rooms,” says Tricia Nichols, global lead, consumer engagement and partnerships, Gap. “Traveling can be full of unexpected surprises–weather, lost baggage or you just want something new. Through this partnership, our goal is to provide shoppers convenience, ease and on-trend fashions, all through the touch of a button.”