Univ. of Cincinnati Teams with Hanesbrands for Apparel

The deal spans Cincinnati-branded men’s, women’s, youth and infant/toddler apparel for all retail channels.

University of Cincinnati will continue its partnership with Under Armour for uniforms and apparel for the University’s varsity teams, coaches and staff.

“As the retail landscape continues to evolve, especially with the growth in online sales, it’s important that we partner with best-in-class licensees, like Hanesbrands, that are committed to growing the Cincinnati brand and delivering additional resources back to the University,” says Martin Ludwig, director, trademarks and licensing, University of Cincinnati. “After working with our partners at IMG College Licensing to analyze proposals from companies interested in a stronger relationship with the University, we decided Hanesbrands and its family of top apparel companies was the best fit for our brand and meet the needs of retailers providing great apparel for our constituents.”

“We are pleased to enter into this new agreement with the University of Cincinnati and are committed to developing the best apparel program for Bearcats fans,” says John Fryer, president, sports apparel, Hanesbrands. “With more than 25 years of experience working with the Cincinnati brand, this new agreement allows us to focus our resources on improving designs and styles in true partnership with the University.”