UFC and Amazon Team Up to Offer New Fan Gear

UFC announced a partnership with Amazon Merch on Demand to offer a new selection of fan gear products featuring original designs.    

The expanded selection, now available for purchase in Amazon stores, features officially licensed UFC merchandise and includes apparel such as T-shirts, hoodies, sweatshirts, long sleeve shirts and tank tops, as well as accessories such as cell phone cases. Consumers can choose from among hundreds of new and original designs that have previously not been available.  

The new catalog is made available through UFC’s participation in Merch on Demand, the print-on-demand service that allows consumers to shop for fan merchandise with convenience and speed. UFC joins other major brands using the Merch on Demand program to grow their offerings of new and original merchandise.   

“We’re thrilled to work with an incredible company like Amazon to enhance our fan gear with a broad array of new products with original designs for UFC fans,” says Tracey Bleczinski, senior vice president, UFC Global Consumer Products. “UFC fans are deeply passionate and loyal, and our fan gear is an authentic way for them to show their love and pride for the sport and stay connected to the brand.”  

UFC’s collaboration with Amazon evolved from UFC’s partnership with Amazon-owned Zappos.com, which in 2021 became the exclusive wholesale manufacturer and distributor of officially licensed UFC apparel and accessories sold at retail in the U.S.    

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The expanded selection of UFC merchandise is now available in Amazon stores in the UFC Powered by Zappos brand page.