Tretorn Ties Up Footwear Deal

Partnership marks first deal since ABG bought the brand in June.

Authentic Brands Group has entered a long-term partnership with Marc Fisher Footwear for its Swedish outdoor footwear brand Tretorn.

The agreement marks the first step toward building Tretorn’s global presence following ABG’s acquisition of the brand in late June.

As part of the Tretorn growth strategy ABG is focused on expanding the core and extending the brand into soft lines and lifestyle categories.

The first collection of Tretorn products produced in collaboration with Marc Fisher Footwear will launch in fall 2016 across key retail channels.

“We are excited to partner with Marc Fisher Footwear to usher in a new era of expansion and brand development for Tretorn," says Nick Woodhouse, president and chief marketing officer, ABG. "Marc Fisher’s extensive knowledge of the industry and mastery of footwear design, manufacturing and distribution is an incredible asset to the growth of the Tretorn brand.”