Topshop and Topman Unveil New Visual Identity on ASOS

Fashion brands set to play key role in ASOS’ international growth strategy through partnership with Nordstrom in North America.

License Global

October 3, 2022

Models wearing Topshop and Topman apparel.Topshop

Topshop

and Topman have launched a new visual identity and revealed how the brands will harness their British heritage to contribute to

ASOS’s

future growth, marking a new chapter for the trailblazing fashion brands.

Since their inception in the 1960s, Topshop and Topman have become some of the most recognizable names in British fashion. In February 2021,

ASOS acquired both brands

, beginning a journey that saw them evolve into digital-first businesses and align with ASOS' ethos and values. Topshop and Topman will now also retail in 106

Nordstrom

stores in North America and become a central part of ASOS’ international growth strategy.

A new visual identity has been unveiled, which will appear as a new storefront on a standalone landing page on the ASOS website. It has been inspired by signage from old Topshop and Topman stores, updated for the future. A new monogram tells the story of two heritage brands uniting under one banner with a shared DNA.

“Topshop and Topman are truly iconic British

brands and taking stewardship of such a beloved institution has been a privilege,” says Nikki Tattersall, director, Topshop, Topman. “Over the last 18 months, we have done some incredible work, learning from the past and from each other to create something exciting and relevant for the future. We’re so proud to share our new vision with the world, but this is only the first step of the journey. There’s a lot more work to do and so many exciting ideas we want to explore.”

For the first time, Topshop and Topman will introduce truly inclusive sizing through the Curve range, as well as further investing in maternity, tall and petite collections. Fall and winter ’22 will also introduce a series of limited-edition pieces as expressions of Topshop and Topman’s new vision, with key designs manufactured in the U.K.