Since their inception in the 1960s, Topshop and Topman have become some of the most recognizable names in British fashion. In February 2021,
, beginning a journey that saw them evolve into digital-first businesses and align with ASOS' ethos and values. Topshop and Topman will now also retail in 106
stores in North America and become a central part of ASOS’ international growth strategy.
A new visual identity has been unveiled, which will appear as a new storefront on a standalone landing page on the ASOS website. It has been inspired by signage from old Topshop and Topman stores, updated for the future. A new monogram tells the story of two heritage brands uniting under one banner with a shared DNA.
“Topshop and Topman are truly iconic British
For the first time, Topshop and Topman will introduce truly inclusive sizing through the Curve range, as well as further investing in maternity, tall and petite collections. Fall and winter ’22 will also introduce a series of limited-edition pieces as expressions of Topshop and Topman’s new vision, with key designs manufactured in the U.K.
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