TK Maxx Partners with Aardman and Comic Relief

Retailer, TK Maxx, has launched a range of apparel and homeware featuring Aardman characters in partnership with Comic Relief.

License Global

February 12, 2024

3 Min Read
Red Nose Day apparel from TK Maxx.
Red Nose Day apparel from TK Maxx.Aardman

Designed for adults and children, TK Maxx has announced a range of collaborative products from Aardman Animations that brings Wallace & Gromit, Shaun the Sheep, Morph and Feathers McGraw to T-shirts, sweatshirts and homeware to TK Maxx in support of Red Nose Day 2024. In addition to TK Maxx, the range of homeware goods will also be available in sister-brand and homeware retailer, Homesense, including aprons, tote bags, lunch bags, notebooks, water bottles, plush toys, pouches, mugs, a backpack plush toy and framed limited-edition print.   

Money raised by the new tees, sweatshirts and homeware, available now, will help Comic Relief tackle urgent problems facing children and young people globally, including poverty, conflict and climate change.   

Partners of Comic Relief since 2005 and, together with their customers, TK Maxx and Homesense have raised over £31.5 million ($39.7 million) to date.   

“We’re delighted to be, once more, joining our long-standing friends at Comic Relief in support of Red Nose Day 2024,” says Deborah Dolce, director, group marketing and corporate responsibility, TK Maxx and Homesense. “This year’s fashion and homeware range brings to life the brilliant world of Aardman, with iconic characters, such as Wallace and Gromit and Shaun the Sheep featuring in the stylish designs. With our customers’ incredible help and generosity, we’re proud to have raised over £31.5 million for Comic Relief so far. We can’t wait to see how our customers get involved once more and have a laugh for a cracking cause.”  


“Once again our fantastic partner, TK Maxx, has pulled out all the stops to create the most wonderful T-shirt and sweatshirt range for Red Nose Day,” says Samir Patel, chief executive officer, Comic Relief. “It’s exciting to see true pop-culture icons from the much-loved Aardman family feature across this year’s designs – it’s a beautiful collection guaranteed to raise smiles and all-important funds to help change lives in the U.K. and worldwide. Huge ‘thank you’ to TK Maxx and everyone who is able to support us – we hope you wear the new range with pride, knowing the huge difference you are making."  

“It was such an honor to be asked by Richard Curtis and Emma Freud to lend our characters to the Red Nose Day 2024 campaign, a lovely request that I couldn’t turn down, and the rest of the studio couldn’t resist,” says Nick Park, Academy Award-winning director and creator of Wallace & Gromit. “It has been a joy to create new artwork and animation for the campaign. Working with the talented TK Maxx and Homesense teams has been a great experience for us all at Aardman. I’m proud of the range of products and hope they bring a smile.”  

All the cotton used in the Red Nose Day range is Fairtrade certified, traded, audited and sourced from Fairtrade producers. Income from the cotton supports cotton farmers and their communities.

Read more about:

Aardman AnimationsU.K.

About the Author(s)

License Global

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