Mattel also revealed that the first “Thomas Town” experience will open in China this summer.
ASIA–Fisher-Price, a subsidiary of Mattel, and Chinese clothing brand Three Guns have joined forces to launch their first co-developed apparel line for newborns and infants.
The deal was revealed during the inaugural Licensing Expo China, taking place July 18-20 at the National Exhibition and Convention Center in Shanghai.
The new collection is targeted toward infants and toddlers, aged 0-4, and features a Fisher-Price style and modern fashion elements developed by designer and Fisher-Price creative director Jonathan Adler.
Three Guns’ new Fisher-Price-inspired range is now available throughout China.
“We are very excited to form the partnership between our enduringly popular brand Fisher-Price and the Chinese national brand Three Guns,” says Jeff Wang, vice president and country manager, Mattel Greater China. “It is a recognition of Mattel’s strong licensing capabilities, and it is another incredible opportunity to fulfill our promise in advancing infant/toddler development for the Chinese market.”
Additionally, during the trade show, Mattel revealed that the first “Thomas Town” will officially open this summer in Chongqing, China. However, further details regarding the experiential learning experience have not been released.