The NHL’s Coyotes and Fanatics Team Up for New Collaboration

New online shop will focus on exclusive collaborations.
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March 22, 2023

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The Arizona Coyotes have announced the Club has launched An online store blending culture, fashion and hockey is being launched in partnership with


as part of the One Store program. is the future of Coyotes retail – a destination for consumers to discover new product drops, access exclusive merchandise and find information on the inspiration behind the design from its creators. The new e-commerce store is open around the world, but rooted in Arizona's community and diverse culture, and inspired by local artists, creators and musicians. 

“Launching is truly a milestone for the Coyotes,” says Alex Meruelo, Jr., chief brand officer, Arizona Coyotes. “Arizona has a diverse culture deeply rooted in sports, fashion and style, and with and through this partnership with Fanatics, we can make our Desert Collection designed by Rhuigi available to fans globally. This collection blends Arizona's unique cultural elements

with a street flair through the lens of the sport of hockey that is part of our plan to continue to innovate the Coyotes’ brand, with the ultimate goal of creating a Coyotes World that will allow us to super-serve our fans.”  

Coyotes’ Desert Night jersey. will be at the forefront of Arizona culture, with street style and fashion at the core of each design. The new shop will include the full line of products developed by creative strategist and global fashion designer, Rhuigi Villaseñor (creator of Rhude), including the Coyotes’ Desert Night third jersey and the complete Desert Collection containing hats, hoodies, T-shirts and more. 

“I am honored to collaborate with the Arizona Coyotes organization to reimagine the brand alongside culture and design,” says Villaseñor. “To me, it feels like a part of the world that lives beyond just the game and enters the world of classic, iconic streetwear. It’s not just a brand, it’s a lifestyle brand in my eyes.”  

The Coyotes e-commerce store will carry seasonal lines, limited drops and future collaborations with brands and designers. 

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