Target Unveils Cat & Jack Brand

New apparel brand is expected to bring in more than $1 billion in sales for the retailer.

Target has unveiled its new children’s apparel brand, Cat & Jack, which will be available at its retail locations across the U.S. and online.

Target’s new brand will replace its former apparel partnership with Cherokee, which it elected to end last year after nearly 20 years.

Target’s Cat & Jack range will include nearly 2,000 wardrobe staples and seasonal pieces and includes sizes 4-18 and 2T-5T. The Baby Cat & Jack range will include sizes 0-24M.

Within its first fiscal year, Cat & Jack is expected to bring in more than $1 billion in sales.

Additionally, while creating the line, children (and parents) were asked to weigh in on everything from legging prints and t-shirt slogans to fabric choices and more in order to create an ideal collection for everyone’s needs.

The Cat & Jack apparel collection will launch July 17, with toddler sizes launching Aug. 7.