Target Partners with Stoney Clover Lane

Target has announced its spring collaboration with Stoney Clover Lane, a customizable accessories brand, on a limited-time-only collection of more than 300 items, including colorful apparel and swimwear, travel accessories, beauty essentials, outdoor items and more. For easy customization, kits and individual patches allow guests to uniquely tailor many products to fit any style. 

Stoney Clover Lane was founded in 2009 by sisters Kendall and Libby Glazer. The duo created their line of travel accessories to celebrate individuality, allowing customers to express their personal style through the art of creation and personalization.  

"We know our guests are increasingly looking for unique ways to show off their personal style, and Stoney Clover Lane is a brand we've had our eye on for a while, since they are known for their customizable pieces," says Jill Sando, executive vice president and chief merchandising officer, Target. "We've admired how the brand has created such a highly recognizable aesthetic with a deeply engaged audience and know our guests will love finding Stoney Clover Lane at Target, just in time to show off their individual style for spring." 

"Our partnership with Target allows us to scale our brand and grow our community to a place we could never have imagined," says Kendall Glazer. "We are so eager to launch this collaboration with Target, which marks our first foray into several new categories like ready-to-wear, suitcases, electronics and more. Stoney Clover Lane is all about re-imagining the everyday and making it full of color and fun. There's nothing better than a Target run and we are overjoyed that Stoney Clover Lane gets to be part of that experience this spring and inspire customers to let their personal style shine." 

The collection will be available April 2, on Target.com and in most Target stores, while supplies last.