Limited-time lifestyle collection of customizable products available for spring.

License Global

March 16, 2022

2 Min Read
31722StoneyClover.png
Target

Target has announced its spring collaboration with Stoney Clover Lane, a customizable accessories brand, on a limited-time-only collection of more than 300 items, including colorful apparel and swimwear, travel accessories, beauty essentials, outdoor items and more. For easy customization, kits and individual patches allow guests to uniquely tailor many products to fit any style. 

Stoney Clover Lane was founded in 2009 by sisters Kendall and Libby Glazer. The duo created their line of travel accessories to celebrate individuality, allowing customers to express their personal style through the art of creation and personalization.  

"We know our guests are increasingly looking for unique ways to show off their personal style, and Stoney Clover Lane is a brand we've had our eye on for a while, since they are known for their customizable pieces," says Jill Sando, executive vice president and chief merchandising officer, Target. "We've admired how the brand has created such a highly recognizable aesthetic with a deeply engaged audience and know our guests will love finding Stoney Clover Lane at Target, just in time to show off their individual style for spring." 

"Our partnership with Target allows us to scale our brand and grow our community to a place we could never have imagined," says Kendall Glazer. "We are so eager to launch this collaboration with Target, which marks our first foray into several new categories like ready-to-wear, suitcases, electronics and more. Stoney Clover Lane is all about re-imagining the everyday and making it full of color and fun. There's nothing better than a Target run and we are overjoyed that Stoney Clover Lane gets to be part of that experience this spring and inspire customers to let their personal style shine." 

The collection will be available April 2, on Target.com and in most Target stores, while supplies last. 

Read more about:

Target

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like