Agua Bendita, Fe Noel and RHODE are coming to the retailer for a limited time.

License Global

March 30, 2023

2 Min Read
(From L to R): Pieces from Fe Noel, RHODE and Agua Bendita.
(From L to R): Pieces from Fe Noel, RHODE and Agua Bendita.Target

Target has announced The Spring Designer Collection, featuring three distinct, women-founded brands: Agua Bendita, Fe Noel and RHODE. The collection captures each designer's creative vision and celebrates their individual heritage with more than 100 apparel, swim and accessories items. 

Target has a long history of bringing to our guests the world's best designers at amazing prices and our partnership with Agua Bendita, Fe Noel and RHODE is another great example of that,” says Jill Sando, executive vice president and chief merchandising officer, Target. “These are bold, distinctive, women-founded brands inspired by their own roots and cultures and I know our guests will absolutely love them.” 


Agua Bendita 

Founded by best friends, Catalina Álvarez and Mariana Hinestroza, 20 years ago with nothing more than some leftover fabric, Agua Bendita is known for its devotion to the creation of handmade and embroidered pieces by over 500 Colombian artists. 

“We want every single thing to have a bit of our Colombian culture,” says Álvarez. “Our brand shows the exuberance of Colombia – the tropical weather, the variety, the magic – you can feel the energy and good vibes.” 

Agua Bendita for Target features an array of swimwear and ready-to-wear pieces including matching sets, dresses and accessories. These pieces feature handmade prints that celebrate the nature and beauty of Colombia and its heritage. 

Related:Target Unveils Second Fall Designer Collection

Agua Bendita for Target.

Fe Noel 

At age 19, Fe Noel founder and CFDA finalist, Fe Noel, opened her own boutique for vintage lovers and trendsetters in Brooklyn, New York. This boutique served as a catalyst for her eponymous brand, which is heavily influenced by her Caribbean heritage and desire to help women embrace their femininity. 

"Were living our Caribbean roots loud and proud, inspired by the natural resources around us," says Noel. “Fe Noel is about effortless luxury and seeing life in all its beauty.” 

Fe Noel for Target features swimwear, pants and coverups that combine easy yet glamorous silhouettes with bold prints and pops of color grounded in her Grenadian roots. 

Pieces from Fe Noel's collection.


Born out of a desire for comfortable and timeless pieces, RHODE was founded by best friends, Purna Khatau and Phoebe Vickers, in 2014.  

“The beauty and vibrancy of India is a constant source of inspiration,” says Khatau. “We also think a lot about ease and comfort – flattering silhouettes that can be dressed up or down and pieces that make you feel more confident.” 

RHODE for Target includes dresses, swimwear, towels and bags in a range of vibrant designs and globally inspired prints. 

Related:Target Partners with Stoney Clover Lane

RHODE for Target.

The collection will be available on and in select Target stores beginning April 15. 

Read more about:

TargetNorth America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like