Target Announces the Spring Designer Collection

Agua Bendita, Fe Noel and RHODE are coming to the retailer for a limited time.

March 30, 2023

(From L to R): Pieces from Fe Noel, RHODE and Agua Bendita.Target

Target has announced The Spring Designer Collection, featuring three distinct, women-founded brands: Agua Bendita, Fe Noel and RHODE. The collection captures each designer's creative vision and celebrates their individual heritage with more than 100 apparel, swim and accessories items.

“

Target

has a long history of bringing to our guests the world's best designers at amazing prices and our partnership with Agua Bendita, Fe Noel and RHODE is another great example of that,” says Jill Sando, executive vice president and chief merchandising officer, Target. “These are bold, distinctive, women-founded brands inspired by their own roots and cultures and I know our guests will absolutely love them.”

Agua Bendita

Founded by best friends, Catalina Álvarez and Mariana Hinestroza, 20 years ago with nothing more than some leftover fabric, Agua Bendita is known for its devotion to the creation of handmade and embroidered pieces by over 500 Colombian artists.

“We want every single thing to have a bit

of our Colombian culture,” says Álvarez. “Our brand shows the exuberance of Colombia – the tropical weather, the variety, the magic – you can feel the energy and good vibes.”

Agua Bendita for Target features an array of swimwear and ready-to-wear pieces including matching sets, dresses and accessories. These pieces feature handmade prints that celebrate the nature and beauty of Colombia and its heritage.

Agua Bendita for Target.

Fe Noel

At age 19, Fe Noel founder and CFDA finalist, Fe Noel, opened her own boutique for vintage lovers and trendsetters in Brooklyn, New York. This boutique served as a catalyst for her eponymous brand, which is heavily influenced by her Caribbean heritage and desire to help women embrace their femininity.

"Were living our Caribbean roots loud and proud, inspired by the natural resources around us," says Noel. “Fe Noel is about effortless luxury and seeing life in all its beauty.”

Fe Noel for Target features swimwear, pants and coverups that combine easy yet glamorous silhouettes with bold prints and pops of color grounded in her Grenadian roots.

Pieces from Fe Noel's collection.

RHODE

Born out of a desire for comfortable and timeless pieces, RHODE was founded by best friends, Purna Khatau and Phoebe Vickers, in 2014.

“The beauty and vibrancy of India is a constant source of inspiration,” says Khatau. “We also think a lot about ease and comfort – flattering silhouettes that can be dressed up or down and pieces that make you feel more confident.”

RHODE for Target includes dresses, swimwear, towels and bags in a range of vibrant designs and globally inspired prints.