April 6, 2018
Marvel, DC and
Star Wars
will be top choices for kids and Millenials this year.
Spending on Halloween costumes is expected to top $3.1 billion with 67 percent of consumers planning to purchase a costume this year.
According to the survey, more than 3 million kids will dress up as their favorite superhero, 2.9 million as their favorite princess and 2.5 million as a cat, dog or other animal. The complete ranking for children includes:
Superhero – 6.4 percent
Princess – 5.8 percent
Animal – 4.9 percent
Batman character – 4.8 percent
Star Wars
character – 3.7 percent
DC superhero – 3.2 percent
Witch – 3.2 percent
Frozen
character – 3.1 percent
Marvel superhero – 3.1 percent
Zombie – 2.9 percent
Spiderman – 2.8 percent
Meanwhile, Millennials are also planning to celebrate the holiday with licensed brands, with more than 9 percent planning to wear a Batman costume. The complete ranking for adults, ages 18 to 34, includes:
Batman – 9.3 percent
Witch – 6.1 percent
Animal – 5 percent
Marvel superhero – 3.5 percent
DC superhero – 3.5 percent
Vampire – 3.3 percent
Video game character – 3 percent
Slasher
movie character – 2.3 percent
Star Wars
character – 1.9 percent
Zombie – 1.8 percent
However, when it comes to adults over the age of 35, licensed costumes tend to fall lower in the rankings. The full lineup includes:
Witch – 13.7 percent
Pirate – 4.7 percent
Political – 4.1 percent
Vampire – 3.9 pecent
Batman character – 3.5 percent
Animal – 3.2 percent
DC superhero – 3.1 percent
Star Wars
character – 3.1 percent
Ghost – 2.5 percent
Zombie – 2.5 percent
Scary costume/mask – 2.2 percent
Marvel superhero – 2 percent
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