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Superheroes Top Halloween Costume Picks
Marvel, DC andStar Wars will be top choices for kids and Millenials this year.
April 6, 2018
2 Min Read
Marvel, DC andStar Wars will be top choices for kids and Millenials this year.
More children than ever before will celebrate Halloween dressed up as their favorite superhero this year, pushing princess costumes to the No. 2 spot following an 11-year reign at the top of the list, according to the National Retail Federation’s 2016 Halloween Consumer Top Costumes Survey.
Spending on Halloween costumes is expected to top $3.1 billion with 67 percent of consumers planning to purchase a costume this year.
According to the survey, more than 3 million kids will dress up as their favorite superhero, 2.9 million as their favorite princess and 2.5 million as a cat, dog or other animal. The complete ranking for children includes:
Superhero – 6.4 percent
Princess – 5.8 percent
Animal – 4.9 percent
Batman character – 4.8 percent
Star Wars character – 3.7 percent
DC superhero – 3.2 percent
Witch – 3.2 percent
Frozen character – 3.1 percent
Marvel superhero – 3.1 percent
Zombie – 2.9 percent
Spiderman – 2.8 percent
Meanwhile, Millennials are also planning to celebrate the holiday with licensed brands, with more than 9 percent planning to wear a Batman costume. The complete ranking for adults, ages 18 to 34, includes:
Batman – 9.3 percent
Witch – 6.1 percent
Animal – 5 percent
Marvel superhero – 3.5 percent
DC superhero – 3.5 percent
Vampire – 3.3 percent
Video game character – 3 percent
Slasher movie character – 2.3 percent
Star Wars character – 1.9 percent
Zombie – 1.8 percent
However, when it comes to adults over the age of 35, licensed costumes tend to fall lower in the rankings. The full lineup includes:
Witch – 13.7 percent
Pirate – 4.7 percent
Political – 4.1 percent
Vampire – 3.9 pecent
Batman character – 3.5 percent
Animal – 3.2 percent
DC superhero – 3.1 percent
Star Wars character – 3.1 percent
Ghost – 2.5 percent
Zombie – 2.5 percent
Scary costume/mask – 2.2 percent
Marvel superhero – 2 percent
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