Starter Black Label, Snipes Create Apparel Collection

Starter Black Label partners with streetwear retailer Snipes to present Starter Black Label x Snipes SS ’21 collaboration.

License Global

May 13, 2021

German-based distribution company TB International, multi-territory European licensee of Starter Black Label, has teamed up with German streetwear retailer Snipes to produce a spring/summer ’21 capsule collection.

The men’s apparel collection takes inspiration from ’90s basketball, and the collection features shorts that match baseball-inspired overshirts, boxy tees and basketball jerseys that all receive graphic accents, finished with co-branded graphic elements.

“It is great to see Starter Black Label join forces with prominent retail giant Snipes to create such an impactful piece of co-branding,” says Daisy Laramy-Binks, managing director, Iconix Europe. “We continue to see fantastic activations happening for the brand across Europe, where the Starter brand continues to deliver iconic brand heritage blended with trend-forward collaborations and styling.”

The collection is now available at Snipes.com and in select European stores.