Sigrid Olsen to Return on HSN

American designer Sigrid Olsen is returning to the fashion world with the new Sigrid Olsen Studio collection for HSN.

April 6, 2018

Sigrid Olsen to Return on HSN

Olsen's first-ever collection for HSN will debut April 9.

"HSN is thrilled to be the launch platform for Sigrid Olsen's long-awaited return to fashion," says Anne Martin-Vachon, chief merchandising officer, HSN. "Sigrid's inspiring message, creative abilities and proven track record as a successful fashion and accessories designer make her a natural for HSN, and we can't wait to introduce her to our millions of customers in April."

HSN will feature three seasonal collections for spring, summer and fall. At launch, the Sigrid Olsen Studio collection for HSN will feature tunics, tees, sweaters, ruanas, tops, skirts, pants, jackets and dresses, as well as scarves and totes.

Sigrid will appear live on all of HSN's platforms–TV, online and mobile–on April 9 and then again later in the month to launch the line, with subsequent seasonal airings to follow in June and August


"HSN is

the perfect partner to debut my newest fashion collection and attract women nationwide," says Olsen. "This partnership will reestablish a closer connection to my loyal fashion fans while expanding my base of female customers–especially those seeking a fresh vision of ageless style."

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