License Global
June 1, 2023
Promotional image for SHEIN x “Masha and the Bear.” Animaccord
Online retailer, SHEIN, recently inked a deal with
for the rights to develop a new apparel and accessories collection with “Masha and the Bear.”
The licensed clothing line will include tops and bottoms, sweatshirts, jumpsuits, knitwear, outwear and dresses. Accessories, including phone cases, socks, shoulder bags, keychains and sticky notes, will be part of the collection.
SHEIN will distribute
collection to Australia and New Zealand with the expected launch in the market by October.
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