SHEIN Announces ‘Masha and the Bear’ Apparel

Designs will hit shelves in October.
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License Global

June 1, 2023

Promotional image for SHEIN x “Masha and the Bear.” 
Promotional image for SHEIN x “Masha and the Bear.” Animaccord

Online retailer, SHEIN, recently inked a deal with


for the rights to develop a new apparel and accessories collection with “Masha and the Bear.” 

The licensed clothing line will include tops and bottoms, sweatshirts, jumpsuits, knitwear, outwear and dresses. Accessories, including phone cases, socks, shoulder bags, keychains and sticky notes, will be part of the collection. 

SHEIN will distribute

Masha and the Bear

collection to Australia and New Zealand with the expected launch in the market by October. 


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