Partnership is culmination of personal connection between artist and retailer.

License Global

December 9, 2022

1 Min Read
T-shirt from the Kane Brown and rue21 collection.
T-shirt from the Kane Brown x rue21 collection.rue21

rue21, a U.S. retailer, has announced its collaboration with musician, Kane Brown, on an exclusive new collection. The partnership is the culmination of a special connection between rue21 and Brown, who has worn rue21 clothes throughout his rise to stardom. 

“I came up not really having any money to spend on clothes,” says Brown. “I had enough that I could afford rue21, and their clothes were cool.” 

Now available online at Rue21.com and in stores, the collection features a variety of items designed by Brown, including screen T-shirts, sweatshirts, joggers, a trucker hat and more in sizes small through XXL.  

“Kane Brown grew up wearing rue21, so it has been extremely exciting for our team to work with him on this very personal and exclusive rue21 collection,” says Bill Brand, chief executive officer, rue21. “From a voice as our customer to a leading voice as a collaborator and partner, Kane’s personality and style align perfectly with that of our audience. We’re proud to bring this affordable and accessible collection to our customers.” 

Read more about:

rue21

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like