Partnership is culmination of personal connection between artist and retailer.

License Global

December 9, 2022

1 Min Read
T-shirt from the Kane Brown and rue21 collection.
T-shirt from the Kane Brown x rue21 collection.rue21

rue21, a U.S. retailer, has announced its collaboration with musician, Kane Brown, on an exclusive new collection. The partnership is the culmination of a special connection between rue21 and Brown, who has worn rue21 clothes throughout his rise to stardom. 

“I came up not really having any money to spend on clothes,” says Brown. “I had enough that I could afford rue21, and their clothes were cool.” 

Now available online at and in stores, the collection features a variety of items designed by Brown, including screen T-shirts, sweatshirts, joggers, a trucker hat and more in sizes small through XXL.  

“Kane Brown grew up wearing rue21, so it has been extremely exciting for our team to work with him on this very personal and exclusive rue21 collection,” says Bill Brand, chief executive officer, rue21. “From a voice as our customer to a leading voice as a collaborator and partner, Kane’s personality and style align perfectly with that of our audience. We’re proud to bring this affordable and accessible collection to our customers.” 

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License Global

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