water have announced the launch of a limited-edition collection made with repurposed
, exclusively created by Rothy's. Last year, both parties collected approximately 72,000 evian bottles from the U.S. Open and transformed them into a capsule collection using Rothy's signature 3D knitting process to create an assortment of durable and washable footwear, tennis gear and accessories including sneakers, caps, visors and bags.
In 2021, Rothy's and evian committed to working together to find a circular solution for a portion of diverted waste. Together, the brands announced a shared goal of giving evian bottles collected from the tournament a second life as part of a capsule collection. Now, this collection where courtside style meets circular production debuts just in time for the height of the 2022 tennis season.
"Inspired by the staggering amount of waste our founders saw in other footwear manufacturing, Rothy's was founded with the goal of creating something
To create the capsule collection, evian bottles were blended with other recycled plastic bottles and then transformed into soft, washable thread, which Rothy's used to knit each item to shape.
"Our pioneering spirit drives the evian brand to find revolutionary and sustainable ways to help limit packaging waste and promote recycling,” says Leeni Hämäläinen, marketing director, evian North America. “This partnership has allowed us to further our circular commitment and truly give our product a second life together with the sustainability fashion leaders at Rothy's. Collectively, we're inspired by the sport of tennis, and after an exciting journey together over the past year, we are thrilled to introduce this one-of-a-kind collection to the world."
The Rothy's x evian capsule collection is available for a limited time at Rothys.com and Rothy's New York City store locations.
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