RGB x Betty Boop Collection to Debut at Fred Segal

Collaboration is the first in Fleischer Studios’ new Betty of the People Initiative, celebrating community and inclusion.

License Global, Content Editor

December 12, 2022

2 Min Read
T-shirt from the RGB x Betty Boop collection.
T-shirt from the RGB x Betty Boop collection.RGB

The launch of a limited-edition RGB x Betty Boop collection in partnership with retailer, Fred Segal, has been announced by Fleischer Studios, brand-licensing agency, Global Icons, and RGB designer, Antione Joyner. Fred Segal is offering the new designs in stores and online at Fredsegal.com. The collection includes T-shirts, sweatshirts, hoodies and sweatpants. 

The collaboration debuts Fleischer Studios’ Betty of the People initiative, a program created by Fleischer Studios to make Betty Boop more accessible to a wider range of identity communities around the world by showcasing the character with a variety of partners creating designs that celebrate community, equity, unity and inclusion. 

“For 92 years, Betty Boop has been loved by an incredible range of cultures around the world,” says Mark Fleischer, chairman and chief executive officer, Fleischer Studios. “In launching this broad Betty of the People initiative, every item we offer will shine with the invitation to embrace acceptance, respect, love and courage, not to mention sheer fun. We’re delighted to launch the program through this new collaboration with Fred Segal and Antione Joyner, a visionary in the world of style and streetwear.”   

The inspiration for the BOOP Produced by: RGB collection came when creator, Antione Joyner, learned of the new Betty of the People Initiative. As a Black designer, Joyner wanted this collection to showcase the spectrum of shades people of color represent.  

Related:Fred Segal: California Dreamin’

“I’m excited to be designing with such a bold, legendary character that has long been a symbol of empowerment, confidence and self-expression,” says Joyner. “From Betty Boop’s original artistic style inspired by the essence and sounds of so many Jazz Age stars to her current day stance as a figure of love, inspiration and inclusion, I created this collection with the idea that it can be worn anywhere by anyone, and that everyone would be able to see the iconic character in themselves.” 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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