W Hotels has partnered with apparel rental brand Rent the Runway for a concierge closet service. The service is launching at W Aspen, W South Beach, W Washington, D.C. and W Hollywood.
"Traveling without luggage has always been my dream,” says Jennifer Hyman, co-founder and chief executive officer, Rent the Runway. “We are thrilled to partner with W Hotels to bring the RTR Closet Concierge to life, so travelers can simply show up and have their dream closet waiting for them in their hotel room."
After booking a room, guests will be able to choose four styles to rent for $69 and have those items waiting for them in their hotel rooms. When they check out, guests can drop off the items at the hotel’s welcome desk.
"W is always looking for ways to give our guests new/next experiences that empower them to express themselves and upgrade their travel experience, and the RTR Closet Concierge does both," says Anthony Ingham, global brand leader, W Hotels. "Collaborating with Rent the Runway – such a creative, conscious and trend-setting brand – allows us to reinvent the way our guests pack and dress as they travel. Skipping the packing process is a whole new level of luxury for our guests and is yet another surprising way continue to reinvent hospitality."