Reebok Taps Distortedd for an Instapump Fury Collab

In the past, other artists to work on the shoe included Keno Minami.

January 10, 2020

In continuation of its “It’s a Man’s World” collection, Reebok has tapped Distortedd as its next female icon to design a new version of their Instapump Fury sneaker.

In 2001, Reebok launched a national campaign titled “It’s A Woman’s World” with the help of female figures the likes of tennis champion Venus Williams, Olympic gold-medalist and former WNBA star Jennifer Azzi and hip-hop artist Missy Elliott to address cultural and gender stereotypes. Today, the brand is revisiting this initiative with five women in the male-dominated art and music industries.

One of those women, Anhia Zaira Santana, otherwise known as Distortedd, has collaborated with the athleisure company for her own spin on the Instapump Fury. The shoe features graffiti designs inspired by Santana’s childhood.

“This shoe, I really wanted it to show the hard work, the blood, sweat, and tears that I put into my art to get to where I am now,” says Distortedd. “As a kid, I was always obsessed with cartoons. I used to just sit

in my room and draw cartoon characters. In Philly, I hung out with a lot of graffiti artists and skaters. There’s a cool underground scene there that’s really slept on.”

You can get your hands on the unisex Instapump Fury and the rest of the “It’s A Man’s World” collection at Reebok.com.