PUMA, White Castle Team Up for Milestone

Limited-edition collaboration is to celebrate White Castle’s 100th anniversary.

License Global, Content Editor

June 15, 2021

1 Min Read
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PUMA is launching a unique collaboration with White Castle to help celebrate the restaurant and retail brand’s 100th year.

The all-new PUMA x White Castle collab borrows inspiration from White Castle’s square sliders and packaging to transform PUMA silhouettes and apparel.

The collection features two footwear styles: the classic PUMA Suede and the Future Rider. Both silhouettes boast White Castle’s blue-and-white color palette with blue accents, pops of orange, co-branded detailing, including images of the famous castle and contrast stitching.  

The White Castle collection also includes a hoodie, shorts and various co-branded graphic T-shirts.

Cravers can get their hands on the PUMA x White Castle collection starting June 25 at PUMA.com, at the PUMA NYC flagship store and in-store and online at the Foot Looker family of brands, including Foot Locker, Champs, Footaction and Eastbay.

PUMA will be releasing a second PUMA x White Castle collection in September. More details will be available soon.

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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