Sponsored By

PUMA, AC Milan Reveal Fourth Kit Collab with PLEASURES

Two new kit iterations blend punk, metal and grunge influences of the LA streetwear brand with the intricate beauty of Milan’s gothic architecture.

License Global

February 9, 2024

3 Min Read
The PUMA x AC Milan kit.
The PUMA x AC Milan kit. PUMA

Global sports brand, PUMA, AC Milan and Los Angeles streetwear brand, PLEASURES, have revealed the 23/24 AC Milan Fourth kits. Street-smart meets match-ready in the AC Milan x PLEASURES collaboration with the kits arriving in two contrasting shadowy colorways, symbolizing the transition from dusk to dawn (black and pristine), allowing fans to embody the AC Milan spirit from day to night, and across continents from Milan to Los Angeles. 

Reflecting the ever-evolving Milanese lifestyle, the design of the kits reflects the city’s periods of the day – the serene dusk and the awakening dawn and is incapsulated into the Fourth Kit campaign concept, “Out of the Shadows.” The colorways not only represent the different times of the day in Milan but also connect with the global fanbase, embracing the Rossonero way of life wherever they are. Adding an extra layer of innovation, both versions of the Fourth Kit feature reflective logos, a first for AC Milan. 

“I am excited to be wearing this great looking kit on the pitch,” says Olivier Giroud, AC Milan striker and PUMA ambassador. “It is unlike anything I have seen before with two versions that can be used by both the goalkeeper and the players. This shows the creativity and innovation of PUMA, AC Milan and PLEASURES, creating a kit with a cutting-edge design and an amazing concept that truly captures the essence of AC Milan’s legacy and ambition.” 

“Working on this kit allowed us to creatively merge Milan’s iconic street style with PLEASURES’ distinct edge,” says Marco Mueller, senior head, product line management teamsport apparel, PUMA. “We aimed for a design that resonates with both the L.A. and Milan vibe and AC Milan’s storied history. The collaboration was an opportunity to push the boundaries of traditional kit design, ensuring that every element is infused with innovation, culture and the club’s global footprint.” 

“This groundbreaking kit from our partner, PUMA, in collaboration with PLEASURES showcases PUMA and AC Milan’s commitment to pushing boundaries in both fashion and sports, offering fans a visually immersive experience that goes beyond the traditional realms of football attire,” says Maikel Oettle, chief commercial officer, AC Milan. “The two iterations of the kit not only reflect the Club’s bold identity but also unite our heritage and our future, merging gothic architecture and monuments of Milan, with an extremely innovative design, including elements that are revolutionary for us, such as the reflective logos.” 

“AC Milan is a globally iconic team,” says Alex James, co-founder, PLEASURES. “Growing up in an Italian American neighborhood, ACM was the only team that mattered. My life comes full circle as now my brand, PLEASURES, gets to create in collaboration with PUMA.” 

The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, four-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep the body free from sweat. 

The Replica version is similarly equipped with dryCELL sweat-wicking technology to keep wearers dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.  

The PUMA x AC Milan x PLEASURES Fourth kits will be available at PUMA stores, on PUMA.com and in all AC Milan Official Stores, on Store.milan.com and at select retailers globally. 

Read more about:

AC MilanPUMAGlobal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like